(Reference #0604486)

Story is clean, minimal and classic but with surprising elements providing the twist in this particular tale. Which is, after all, the hallmark of Paul Smith. The bottle is fashioned like a book with the glass, thick enough to allow that green glow of old apothecary bottles to shine through. The graphics were inspired by an old Olivetti typewriter Paul has in his office. For authenticity, rather than use a fake, computer-generated typewriter font, the logo was typed on this very machine