King of Shaves original Shave Gel Cooling Menthol formula gives a great shave with a super cooled 'kick' to help start your day. King of Shaves Alpha Shave Gel Cooling Menthol employs SSE, v2.0 of our unique Skin Surface Enhancing technology, with cooling menthol and DDS (Dual Delivery System) that helps protect, moisturise and lubricate your skin throughout the shave giving excellent razor performance and glide. Your face will be left smooth, supple and moisturised, not dry and tight. - Dermatologically tested and unfragranced. - Ideal for sensitive skin. - The low foam formula means you see where you’re shaving – perfect for shaping sideburns, goatees and for avoiding problem areas. - For the ultimate shave, partner with the King of Shaves Azor system razor. - Important: Enjoy!