What it is: Discover Rouge Dior Ultra Rouge, an ultra pigmented lipstick for 12-hour wear with a luminous, semi-matte finish*. This hydrating lipstick combines comfort with the impact of intense, saturated colour. *Except shade 001.Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink at Dior: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours impact is bold with a luminous, semi-matte finish* for incredible sensoriality and hydration. *Except shade 001.Rouge Dior Ultra Rouge delivers high colour impact and wear for up to 12 hours. Colours are ultra-saturated thanks to a high concentration of pigments. Wearing Ultra Rouge delivers an incredibly light sensation on the lips, combined with the comfort of the formula.Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling colour with the need for long-lasting comfort. The fruit of long research and in-depth scientific studies, Rouge Dior Ultra Rouge is the first lipstick by Dior composed of a polymer combined with a plant-based oil to deliver absolute hydration and comfort, along with 12-hour wear with no tight or dry sensation.